Dubai, 2 June 2016: UAE Exchange, the leading global remittance, foreign exchange and payment solutions brand, emerged as one of the strongest brands at the recent 12th Annual Superbrands Tribute held in Dubai. Recognised and voted as a ‘Superbrand’ for the eighth consecutive year, the title was conferred after a meticulous criterion set by the Superbrands Council that comprised the brand’s supremacy in the market, longevity and customer loyalty.
“We are delighted to be adjudged as the Superbrand of the UAE again and thank the jury members for this honour. The award is an encouragement for us to continue with our quest to achieve the best, be it in offering innovative and customised services, adopting latest technology or being one step closer to our customers,” said Varghese Mathew, Country Head, UAE Exchange-UAE.
Known for their customer centricity and business excellence, UAE Exchange has also been presented with various awards and accolades over the last 35 years. Earlier this year, the brand was conferred with Dubai Quality Gold Award, International Business Excellence Award and Great Place to Work Award.
Acclaimed worldwide as being an independent authority and arbiter of branding excellence, Superbrands Council is committed to paying tribute to exceptional brands and promoting the discipline of branding. The highest scoring brands are chosen as Superbrands and only the brands that achieve the level of recognition set by the independent Superbrands Council are eligible for inclusion in the Superbrands UAE book, which traces the history and achievements of each of the brands. The selection process also implicates professionals from various sectors of home-grown as well as international brands, to select the winners through a voting mechanism.
About UAE Exchange
UAE Exchange commenced its operations in 1980. Today, it has grown into a leading global remittance, foreign exchange and payment solutions brand. Headquartered in Abu Dhabi, the brand has spread its footprint across the world. With close to 800 branches spread across 31 countries in 5 continents, it has emerged as the widest globally networked remittance brand. Strong correspondent banking relationship with over 140 global banks and smart technology add to its might. Over 9000 professionals, representing more than 40 nationalities, strive to achieve excellence and bring delight to more than 13.2 million customers worldwide. UAE Exchange is an ISO certified brand and member of prestigious global associations, recognised and awarded for its quality and business excellence. For more information, please visit: www.uaeexchange.com, https://www.facebook.com/uaeexchange or https://www.uaeexchangeblog.com/.