july, 2021

29jul(jul 29)4:45 pm30(jul 30)8:00 pmVirtual EventThe Connected Packaging Summit

Event Details

The Global Event for packaging professionals. Dive into the innovative and sustainable solutions that are taking over the industry worldwide

About this event

Containing the products and preserving their quality were the goals of the first package ever created, around 3,500 years ago in Egypt. Communication came later, in the 1860s, when the Smith Brothers marketed their cough drops in large, branded glass jars for the first time.

150 years later, in a planet dominated by digital technology and overwhelmed with sustainability matters, connected packaging is now the opportunity being realised by brands as the gate to an endless world of opportunities for brands to understand their audiences better. It is being used not only to retain and attract customers, but also to engage and interact directly with them in a practical, fast and environmentally-friendly way. A marketer’s most valuable asset is already in their consumers’ hands.

In the World’s First Global Connected Packaging Event, you will be able to listen to Technology, Innovation, Packaging and Sustainability experts as they discuss and share insights on how all of these fields are being integrated in order to produce unique and exclusive customer experiences, delivering stunning results to the biggest players in the industry.

TIMETABLE

DAY 1

On our 1st Day – July 29th – we will have the pleasure of discussing innovative packaging with:

[9.45 AM – 10.15 AM]Wiebke Apitzsch – Managing Director at TTE Strategy – on The Strategy behind- How to get started

[10.30 AM – 11.00 AM]Alessio Schiavone – Digital Solutions Manager Europe & Central Asia at Tetra Pak – on The future of Connected Packaging

[11.15 AM – 11.45 AM]Ramy Tarek Eissa – Brand Manager at Nestlé – on What is Innovation and how do we keep ahead of the curve?

[12.00 PM – 12.30 PM]Rachel Sheldon – International Business Development Manager at Greiner Packaging – on A new way to look at Packaging

[12.40 PM – 1.00 PM]Susy McKinley – Marketing Manager at Tetra Pak Mid Europe – on Connected Packing: Fad or Future

DAY 2

On Friday, July 30th, we will discuss sustainable solutions and digital transformation with:

[9.45 AM – 10.15 AM]Pete Durant – CSR & Sustainability Consultant & Public Speaker – on How to communicate your sustainable/CSR Messaging in an interactive way?

[11.15 AM – 11.45 AM]Benjamin Medina – B2B Marketing Manager at Uber for Business – on Sustainable platforms with connected experiences

[12.00 PM – 12.30 PM]Pippa Guerra – Brand Content & Sustainability Senior Marketing Manager at Danone – onDigital Transformation with Sustainability at its core

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Time

29 (Thursday) 4:45 pm - 30 (Friday) 8:00 pm PST

Location

Online / Virtual Event

Organizer

Appetite CreativeWe are a multi-award-winning creative technology company with a passion to bring advertising to life.

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